Customer Loyalty as Measure of Competitiveness
نویسندگان
چکیده
Years after the publication of our work on analysis customer loyalty concepts (Montinaro & Sciascia, 2011), I still dwell these aspects, taking up a paper that we did not publish in those years and which attempted to describe an application example integration.
 
 Market share relative price are two indicators businesses often use measure their market success. In this study propose consider alternative innovative indicator innovation success takes into account views clients, true protagonists purchase decision making. Customer is construct measured join satisfaction segmentation. We generalized model where function relieved time more complex smoothing introduces influence segmentation adopted by company. On simulated dataset then calculated values comparing it with worst case best scenarios.
منابع مشابه
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The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...
متن کاملThe mismanagement of customer loyalty.
Who wouldn't want loyal customers? Surely they should cost less to serve, they'd be willing to pay more than other customers, and they'd actively market your company by word of mouth, right? Maybe not. Careful study of the relationship between customer loyalty and profits plumbed from 16,000 customers in four companies' databases tells a different story. The authors found no evidence to support...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2022
ISSN: ['1918-7203', '1918-719X']
DOI: https://doi.org/10.5539/ijms.v14n1p1